Our Work

At UC, we’re all about making a real, positive and tangible impact for our clients. You can see it in black and white on paper. Hard facts. Real figures. That’s what we believe in. On this page, you can explore some of our successes and failures – because when it comes to CRO, failure is just as important.

ImageSports Direct

Sports Direct

Generating incremental revenue for Sports Direct

ImageHotel Chocolat

Hotel Chocolat

Identifying and addressing gifting anxieties for Hotel Chocolat. Here’s how we set delivery expectations and added clarity around the delivery proposition.

ImageSports Direct

Sports Direct

Accelerating Sports Direct’s growth through advanced optimisation and experimentation, leading to over £32m worth of annual attributable revenue gain within the first 12 weeks.



Helping BrewDog to challenge their methods of delivery and alleviate user anxiety in the process. A change that saw an incremental uplift in transactions of 8.7% with little impact to margin



Digging deeper to learn what made Avon’s users tick using personas which spearheaded an iterative personalisation programme



Personalising the delivery experience for Biscuiteers users which resulted in a 9.8% increase in add to bag rate and a 5.1% increase in conversion rate, alone



Levelling the playing field for Technogym. Demonstrating how to turn engagement of a core landing page into action – resulting in a 38% increase in overall catalogue requests/enquiries

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HSS Hire

Enabling HSS Hire to shift their core business online – how we drove greater engagement and conversion for specific customer types



Establishing a real appetite for Avon samples. To find out how we increased the conversion rate by 30% on the samples shop PLP page alone, read the full case study.



Helping Bravissimo to understand their customers better where, through collaborative design, we were able to address 12 user problems within a 3 month window.

ImageWolf & Badger

Wolf & Badger

Improving conversion rate year-on-year for Wolf & Badger through the reinforcement of gifting proposition; resulting in a 35.5% conversion rate increase



Removing friction points for Flannels’ users