Our Work

At UC, we’re all about making a real, positive and tangible impact for our clients. You can see it in black and white on paper. Hard facts. Real figures. That’s what we believe in. On this page, you can explore some of our successes and failures – because when it comes to CRO, failure is just as important.

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Sports Direct

Improving the voucher code experience for Sports Direct – achieving less users using voucher codes by 51%, as well as an increase in baseline conversion of 1.7%

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Ernest Jones

In order to help facilitate prestige watch journeys online; we undertook a full page redesign of a few key SKUs for Breitling, Omega and Tag. We specifically focussed on the following key points:



By changing content to be more specific to the user, based on their affinity towards brand, we saw engagement and conversion increase by over 5% on the variant

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Hotel Chocolat

Identifying and addressing gifting anxieties for Hotel Chocolat. Here’s how we set delivery expectations and added clarity around the delivery proposition.

ImageSports Direct

Sports Direct

Accelerating Sports Direct’s growth through advanced optimisation and experimentation, leading to over £32m worth of annual attributable revenue gain within the first 12 weeks.



Helping BrewDog to challenge their methods of delivery and alleviate user anxiety in the process. A change that saw an incremental uplift in transactions of 8.7% with little impact to margin



Digging deeper to learn what made Avon’s users tick using personas which spearheaded an iterative personalisation programme



Personalising the delivery experience for Biscuiteers users which resulted in a 9.8% increase in add to bag rate and a 5.1% increase in conversion rate, alone



Levelling the playing field for Technogym. Demonstrating how to turn engagement of a core landing page into action – resulting in a 38% increase in overall catalogue requests/enquiries

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HSS Hire

Enabling HSS Hire to shift their core business online – how we drove greater engagement and conversion for specific customer types



Establishing a real appetite for Avon samples. To find out how we increased the conversion rate by 30% on the samples shop PLP page alone, read the full case study.



Helping Bravissimo to understand their customers better where, through collaborative design, we were able to address 12 user problems within a 3 month window.

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Wolf & Badger

Improving conversion rate year-on-year for Wolf & Badger through the reinforcement of gifting proposition; resulting in a 35.5% conversion rate increase



Removing friction of password error and logging in experience for Flannels, helping to achieve a 25.1% uplift in checkout progression

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Helping Hands

To understand the true impact to any CRO program, it’s vital to have the metrics in place that allow you to interpret these KPIs. We helped create and attribute these metrics.

ImagePapa Johns

Papa Johns

Validating, iterating and prioritising user journeys at Papa Johns, resulting in a 6% increase in conversion rate