Wolf & Badger
Wolf & Badger wanted to be known and trusted by gifters.
Key Results
35.5%increase in conversion rate year-on-year
21.1% increase in average order value year-on-year
13.9% improvement in gifting revenue attribution
Wolf & Badger wanted to be known and trusted within their market – particularly amongst gifters. They wanted to add a layer of quality to their testing roadmap and deliver a personalised experience not just based on what the users were doing but on what they wanted and on what they felt.
Okay so how did we help?
We started by undertaking a persona analysis; using surveys, polls and user testing so that we could understand the types of users who were attracted to the site. Working with the Wolf & Badger team, we were able to identify the groups visiting the site to purchase unique items for their friends or spouses.
And thus our hypothesis was born.
“We believe by assigning an indicator that the item is perfect for gifting purposes, we will ease user choice by guiding users towards these products”.
By indicating to users that certain products were perfect for gifting, this segment was able to easily browse through the based on different attributes and it transformed their customer experience and journey.
And did it work?
It sure did. We saw a 13.9% improvement in gifting revenue attribution
The analysis was undertaken against like-for-like products (i.e. the same products both with and without a gift label) and based on both against users and sessions.
Our learnings led us to future experiments about providing expert choice on certain products. Equally, our qualitative analysis identified that by reinforcing this message at a basket level, too, would perform equally as well. Whilst we didn’t see as large an increase as at category, nor product level, we did see a significant increase in users proceeding to checkout and decrease in basket abandonment.
After several iterations, this, amongst a further 12 month project, saw an overall 35.5% increase in conversion rate year-on-year and a 21.1% increase in average order value year-on-year.
Key Results
13.9%improvement in gifting revenue attribution
35.5%increase in conversion rate
21.1% increase in average order value
“ User Conversion are incredibly professional and easy to work with. They seem to genuinely care about our brand, being consistently quick to respond, and often going beyond the call of duty to create an impact for us. They are proactive, careful to back up every decision with carefully collected data, while not shying away from testing the more radical ideas we’ve come up with.
George Graham
CEO
Working with User Conversion gives us objectivity and forces us to be more proactive
£5m+ modelled optimisation revenue contribution in less than 12 months
The return we saw from one experiment alone was phenomenal
The amount of detail and thoroughness they went into was spectacular
Quick to turnaround both anything from small AB test and developments to significant data research and insight
They have lots of multi disciplinary skill sets meaning user problems are thoroughly thought through
User Conversion integrated with the team quickly and drove incremental value straight out of the gate
Their consulting approach and data insights are second to none and ensure all our work is as meaningful and performant as possible
Working with User Conversion gives us objectivity and forces us to be more proactive
£5m+ modelled optimisation revenue contribution in less than 12 months
The return we saw from one experiment alone was phenomenal
The amount of detail and thoroughness they went into was spectacular
Quick to turnaround both anything from small AB test and developments to significant data research and insight
They have lots of multi disciplinary skill sets meaning user problems are thoroughly thought through
User Conversion integrated with the team quickly and drove incremental value straight out of the gate
Their consulting approach and data insights are second to none and ensure all our work is as meaningful and performant as possible
Methodical in your approach and very detailed whilst drawing on experience from other businesses
8.7% overall commercial impact on revenue
They employ a workshop approach to coach and empower our internal teams
Generated over £150k in lost revenue for us in just 90 days.
If you’re ready to face up to what’s wrong on your website, get in touch with User Conversion.
The structure really works. It brings together a variety of skill sets focused on a particular client
22% uplift in conversion rate within the first 6 months
With the help of User Conversion, we’ve adopted a testing mentality internally
Methodical in your approach and very detailed whilst drawing on experience from other businesses
8.7% overall commercial impact on revenue
They employ a workshop approach to coach and empower our internal teams
Generated over £150k in lost revenue for us in just 90 days.
If you’re ready to face up to what’s wrong on your website, get in touch with User Conversion.
The structure really works. It brings together a variety of skill sets focused on a particular client
22% uplift in conversion rate within the first 6 months
With the help of User Conversion, we’ve adopted a testing mentality internally