Wolf & Badger
Wolf & Badger wanted to be known and trusted by gifters.
Key Results
35.5%increase in conversion rate year-on-year
21.1% increase in average order value year-on-year
13.9% improvement in gifting revenue attribution
Wolf & Badger wanted to be known and trusted within their market – particularly amongst gifters. They wanted to add a layer of quality to their testing roadmap and deliver a personalised experience not just based on what the users were doing but on what they wanted and on what they felt.
Okay so how did we help?
We started by undertaking a persona analysis; using surveys, polls and user testing so that we could understand the types of users who were attracted to the site. Working with the Wolf & Badger team, we were able to identify the groups visiting the site to purchase unique items for their friends or spouses.
And thus our hypothesis was born.
“We believe by assigning an indicator that the item is perfect for gifting purposes, we will ease user choice by guiding users towards these products”.
By indicating to users that certain products were perfect for gifting, this segment was able to easily browse through the based on different attributes and it transformed their customer experience and journey.
And did it work?
It sure did. We saw a 13.9% improvement in gifting revenue attribution
The analysis was undertaken against like-for-like products (i.e. the same products both with and without a gift label) and based on both against users and sessions.
Our learnings led us to future experiments about providing expert choice on certain products. Equally, our qualitative analysis identified that by reinforcing this message at a basket level, too, would perform equally as well. Whilst we didn’t see as large an increase as at category, nor product level, we did see a significant increase in users proceeding to checkout and decrease in basket abandonment.
After several iterations, this, amongst a further 12 month project, saw an overall 35.5% increase in conversion rate year-on-year and a 21.1% increase in average order value year-on-year.
Key Results
13.9%improvement in gifting revenue attribution
35.5%increase in conversion rate
21.1% increase in average order value
“ User Conversion are incredibly professional and easy to work with. They seem to genuinely care about our brand, being consistently quick to respond, and often going beyond the call of duty to create an impact for us. They are proactive, careful to back up every decision with carefully collected data, while not shying away from testing the more radical ideas we’ve come up with.
George Graham
CEO
Working with User Conversion forces us to be more proactive
The amount of detail and thoroughness they went into was spectacular
The team are great. Couldn’t do it without them.
Really impressive and wouldn’t hesitate to recommend them.
Accelerated our optimisation efforts by a factor of 50.
The return we saw from one experiment alone was phenomenal
8.7% improvement in conversion rate attributed directly to their work
They always have our customers at the heart of all they do
Working with User Conversion forces us to be more proactive
The amount of detail and thoroughness they went into was spectacular
The team are great. Couldn’t do it without them.
Really impressive and wouldn’t hesitate to recommend them.
Accelerated our optimisation efforts by a factor of 50.
The return we saw from one experiment alone was phenomenal
8.7% improvement in conversion rate attributed directly to their work
They always have our customers at the heart of all they do
Generated over £150k in lost revenue for us in just 90 days.
I like the holistic approach User Conversion take to their work.
The structure really works. It brings together a variety of skill sets focused on a particular client
A 22% uplift in conversion rate within the first 6 months
We’re now testing to help prioritise work and reduce risk
They have been instrumental in our personalisation strategy
They didn’t talk about a generic approach, but one that was personalised to our audience
Paid for themselves in the first month, three times over.
Generated over £150k in lost revenue for us in just 90 days.
I like the holistic approach User Conversion take to their work.
The structure really works. It brings together a variety of skill sets focused on a particular client
A 22% uplift in conversion rate within the first 6 months
We’re now testing to help prioritise work and reduce risk
They have been instrumental in our personalisation strategy
They didn’t talk about a generic approach, but one that was personalised to our audience
Paid for themselves in the first month, three times over.