E-Commerce, Retail

Wolf & Badger

Wolf & Badger wanted to be known and trusted by gifters.

Key Results

35.5%increase in conversion rate year-on-year

21.1% increase in average order value year-on-year

13.9% improvement in gifting revenue attribution

Logo

Wolf & Badger wanted to be known and trusted within their market – particularly amongst gifters. They wanted to add a layer of quality to their testing roadmap and deliver a personalised experience not just based on what the users were doing but on what they wanted and on what they felt. 

Okay so how did we help?

We started by undertaking a persona analysis; using surveys, polls and user testing so that we could understand the types of users who were attracted to the site. Working with the Wolf & Badger team, we were able to identify the groups visiting the site to purchase unique items for their friends or spouses.

And thus our hypothesis was born. 

“We believe by assigning an indicator that the item is perfect for gifting purposes, we will ease user choice by guiding users towards these products”. 

By indicating to users that certain products were perfect for gifting, this segment was able to easily browse through the based on different attributes and it transformed their customer experience and journey. 

And did it work?

It sure did. We saw a 13.9% improvement in gifting revenue attribution

The analysis was undertaken against like-for-like products (i.e. the same products both with and without a gift label) and based on both against users and sessions.

Our learnings led us to future experiments about providing expert choice on certain products. Equally, our qualitative analysis identified that by reinforcing this message at a basket level, too, would perform equally as well. Whilst we didn’t see as large an increase as at category, nor product level, we did see a significant increase in users proceeding to checkout and decrease in basket abandonment.

After several iterations, this, amongst a further 12 month project, saw an overall 35.5% increase in conversion rate year-on-year and a 21.1% increase in average order value year-on-year.

In short, we smashed it.

Key Results

13.9%improvement in gifting revenue attribution

35.5%increase in conversion rate

21.1% increase in average order value

User Conversion are incredibly professional and easy to work with. They seem to genuinely care about our brand, being consistently quick to respond, and often going beyond the call of duty to create an impact for us. They are proactive, careful to back up every decision with carefully collected data, while not shying away from testing the more radical ideas we’ve come up with.

George Graham

CEO

David Lee
Working with User Conversion gives us objectivity and forces us to be more proactive
David LeeLead Product Owner
Amit Rajyaguru
£5m+ modelled optimisation revenue contribution in less than 12 months
Amit RajyagurueCommerce Manager
Adrian Hobson
The return we saw from one experiment alone was phenomenal
Adrian HobsonTrading Manager
Natalia Jablonka
The amount of detail and thoroughness they went into was spectacular
Natalia JablonkaHead of E-commerce
Martin Bell
Quick to turnaround both anything from small AB test and developments to significant data research and insight
Martin BellDirector of eCommerce
Perri Savage
They have lots of multi disciplinary skill sets meaning user problems are thoroughly thought through
Perri SavageSenior Digital Design and UX lead
Thomas Tregelles
User Conversion integrated with the team quickly and drove incremental value straight out of the gate
Thomas TregellesGroup Head of eCommerce
Phil Penny
Their consulting approach and data insights are second to none and ensure all our work is as meaningful and performant as possible
Phil PennyUser Experience Manager
David Lee
Working with User Conversion gives us objectivity and forces us to be more proactive
David LeeLead Product Owner
Amit Rajyaguru
£5m+ modelled optimisation revenue contribution in less than 12 months
Amit RajyagurueCommerce Manager
Adrian Hobson
The return we saw from one experiment alone was phenomenal
Adrian HobsonTrading Manager
Natalia Jablonka
The amount of detail and thoroughness they went into was spectacular
Natalia JablonkaHead of E-commerce
Martin Bell
Quick to turnaround both anything from small AB test and developments to significant data research and insight
Martin BellDirector of eCommerce
Perri Savage
They have lots of multi disciplinary skill sets meaning user problems are thoroughly thought through
Perri SavageSenior Digital Design and UX lead
Thomas Tregelles
User Conversion integrated with the team quickly and drove incremental value straight out of the gate
Thomas TregellesGroup Head of eCommerce
Phil Penny
Their consulting approach and data insights are second to none and ensure all our work is as meaningful and performant as possible
Phil PennyUser Experience Manager
Gareth Luck
Methodical in your approach and very detailed whilst drawing on experience from other businesses
Gareth LuckeCommerce Manager
Lauren Juster
8.7% overall commercial impact on revenue
Lauren JusterSales and Marketing Director
Julie Austin
They employ a workshop approach to coach and empower our internal teams
Julie AustinMarketing and Digital Director
Sharon Bradbury
Generated over £150k in lost revenue for us in just 90 days.
Sharon BradburyHead of eCommerce
Lauren Juster
If you’re ready to face up to what’s wrong on your website, get in touch with User Conversion.
Lauren JusterSales and Marketing Director
Jodie McCann
The structure really works. It brings together a variety of skill sets focused on a particular client
Jodie McCannSenior Digital Optimisation Manager
Rachel Shah
22% uplift in conversion rate within the first 6 months
Rachel ShahDigital Product Manager
Amanda Doron
With the help of User Conversion, we’ve adopted a testing mentality internally
Amanda DoronEcommerce & Trading Manager
Gareth Luck
Methodical in your approach and very detailed whilst drawing on experience from other businesses
Gareth LuckeCommerce Manager
Lauren Juster
8.7% overall commercial impact on revenue
Lauren JusterSales and Marketing Director
Julie Austin
They employ a workshop approach to coach and empower our internal teams
Julie AustinMarketing and Digital Director
Sharon Bradbury
Generated over £150k in lost revenue for us in just 90 days.
Sharon BradburyHead of eCommerce
Lauren Juster
If you’re ready to face up to what’s wrong on your website, get in touch with User Conversion.
Lauren JusterSales and Marketing Director
Jodie McCann
The structure really works. It brings together a variety of skill sets focused on a particular client
Jodie McCannSenior Digital Optimisation Manager
Rachel Shah
22% uplift in conversion rate within the first 6 months
Rachel ShahDigital Product Manager
Amanda Doron
With the help of User Conversion, we’ve adopted a testing mentality internally
Amanda DoronEcommerce & Trading Manager