E-Commerce, Retail
Bravissimo
Bravissimo needed to tie their offline and online experiences together.
Key Results
32 core user problems prioritised in volume and value
60direct solutions to address all user problems
45tracking and measurement inputs specific to users on Bravissimo
The Bravissimo experience is all about inspiring big boobed women to feel amazing and Bravissimo had a real need to tie the experience a customer has in-store to the experience they have online. They approached us for help understanding what stopped their users from purchasing with them online.
So what did we do?
We undertook a series of user research studies to better understand Bravissimo’s customers. This included user testing and going into store to ask them questions.
And what we found was amazing!
Some people said they struggled to remember their bra size and therefore would add more than one size to their bag. Other people found that the bra fitting guide didn’t help them find out what size they were.
These types of insights led us to a series of solution design workshops that advanced the experience for the users and experimented with specific behaviours.
And the outcome?
Solutions varied from small usability tweaks such as increasing the hierarchy of the bra fitting guide to larger redesign projects such as the messaging and communication of the video live chat feature.
Through collaborative design, we were able to address 12 user problems within a 3 month window.
Key Results
12user problems addressed in 3 months
45tracking and measurement inputs specific to users on Bravissimo
“ User Conversion always had our customers at the heart of all they did. They are absolutely our key partner in our user experience strategy.
Julie Austin
Digital and Marketing Director
Working with User Conversion gives us objectivity and forces us to be more proactive
David LeeLead Product Owner
£5m+ modelled optimisation revenue contribution in less than 12 months
Amit RajyagurueCommerce Manager
The return we saw from one experiment alone was phenomenal
Adrian HobsonTrading Manager
The amount of detail and thoroughness they went into was spectacular
Natalia JablonkaHead of E-commerce
Quick to turnaround both anything from small AB test and developments to significant data research and insight
Martin BellDirector of eCommerce
They have lots of multi disciplinary skill sets meaning user problems are thoroughly thought through
Perri SavageSenior Digital Design and UX lead
User Conversion integrated with the team quickly and drove incremental value straight out of the gate
Thomas TregellesGroup Head of eCommerce
Their consulting approach and data insights are second to none and ensure all our work is as meaningful and performant as possible
Phil PennyUser Experience Manager
Working with User Conversion gives us objectivity and forces us to be more proactive
David LeeLead Product Owner
£5m+ modelled optimisation revenue contribution in less than 12 months
Amit RajyagurueCommerce Manager
The return we saw from one experiment alone was phenomenal
Adrian HobsonTrading Manager
The amount of detail and thoroughness they went into was spectacular
Natalia JablonkaHead of E-commerce
Quick to turnaround both anything from small AB test and developments to significant data research and insight
Martin BellDirector of eCommerce
They have lots of multi disciplinary skill sets meaning user problems are thoroughly thought through
Perri SavageSenior Digital Design and UX lead
User Conversion integrated with the team quickly and drove incremental value straight out of the gate
Thomas TregellesGroup Head of eCommerce
Their consulting approach and data insights are second to none and ensure all our work is as meaningful and performant as possible
Phil PennyUser Experience Manager
Methodical in your approach and very detailed whilst drawing on experience from other businesses
Gareth LuckeCommerce Manager
8.7% overall commercial impact on revenue
Lauren JusterSales and Marketing Director
They employ a workshop approach to coach and empower our internal teams
Julie AustinMarketing and Digital Director
Generated over £150k in lost revenue for us in just 90 days.
Sharon BradburyHead of eCommerce
If you’re ready to face up to what’s wrong on your website, get in touch with User Conversion.
Lauren JusterSales and Marketing Director
The structure really works. It brings together a variety of skill sets focused on a particular client
Jodie McCannSenior Digital Optimisation Manager
22% uplift in conversion rate within the first 6 months
Rachel ShahDigital Product Manager
With the help of User Conversion, we’ve adopted a testing mentality internally
Amanda DoronEcommerce & Trading Manager
Methodical in your approach and very detailed whilst drawing on experience from other businesses
Gareth LuckeCommerce Manager
8.7% overall commercial impact on revenue
Lauren JusterSales and Marketing Director
They employ a workshop approach to coach and empower our internal teams
Julie AustinMarketing and Digital Director
Generated over £150k in lost revenue for us in just 90 days.
Sharon BradburyHead of eCommerce
If you’re ready to face up to what’s wrong on your website, get in touch with User Conversion.
Lauren JusterSales and Marketing Director
The structure really works. It brings together a variety of skill sets focused on a particular client
Jodie McCannSenior Digital Optimisation Manager
22% uplift in conversion rate within the first 6 months
Rachel ShahDigital Product Manager
With the help of User Conversion, we’ve adopted a testing mentality internally
Amanda DoronEcommerce & Trading Manager