Bravissimo
Bravissimo needed to tie their offline and online experiences together.
Key Results
32 core user problems prioritised in volume and value
60direct solutions to address all user problems
45tracking and measurement inputs specific to users on Bravissimo
The Bravissimo experience is all about inspiring big boobed women to feel amazing and Bravissimo had a real need to tie the experience a customer has in-store to the experience they have online. They approached us for help understanding what stopped their users from purchasing with them online.
So what did we do?
We undertook a series of user research studies to better understand Bravissimo’s customers. This included user testing and going into store to ask them questions.
And what we found was amazing!
Some people said they struggled to remember their bra size and therefore would add more than one size to their bag. Other people found that the bra fitting guide didn’t help them find out what size they were.
These types of insights led us to a series of solution design workshops that advanced the experience for the users and experimented with specific behaviours.
And the outcome?
Solutions varied from small usability tweaks such as increasing the hierarchy of the bra fitting guide to larger redesign projects such as the messaging and communication of the video live chat feature.
Key Results
12user problems addressed in 3 months
45tracking and measurement inputs specific to users on Bravissimo
“ User Conversion always had our customers at the heart of all they did. They are absolutely our key partner in our user experience strategy.
Julie Austin
Digital and Marketing Director
Working with User Conversion forces us to be more proactive
The amount of detail and thoroughness they went into was spectacular
The team are great. Couldn’t do it without them.
Really impressive and wouldn’t hesitate to recommend them.
Accelerated our optimisation efforts by a factor of 50.
The return we saw from one experiment alone was phenomenal
8.7% improvement in conversion rate attributed directly to their work
They always have our customers at the heart of all they do
Working with User Conversion forces us to be more proactive
The amount of detail and thoroughness they went into was spectacular
The team are great. Couldn’t do it without them.
Really impressive and wouldn’t hesitate to recommend them.
Accelerated our optimisation efforts by a factor of 50.
The return we saw from one experiment alone was phenomenal
8.7% improvement in conversion rate attributed directly to their work
They always have our customers at the heart of all they do
Generated over £150k in lost revenue for us in just 90 days.
I like the holistic approach User Conversion take to their work.
The structure really works. It brings together a variety of skill sets focused on a particular client
A 22% uplift in conversion rate within the first 6 months
We’re now testing to help prioritise work and reduce risk
They have been instrumental in our personalisation strategy
They didn’t talk about a generic approach, but one that was personalised to our audience
Paid for themselves in the first month, three times over.
Generated over £150k in lost revenue for us in just 90 days.
I like the holistic approach User Conversion take to their work.
The structure really works. It brings together a variety of skill sets focused on a particular client
A 22% uplift in conversion rate within the first 6 months
We’re now testing to help prioritise work and reduce risk
They have been instrumental in our personalisation strategy
They didn’t talk about a generic approach, but one that was personalised to our audience
Paid for themselves in the first month, three times over.