Biscuiteers
Personalising the delivery experience for Biscuiteers users
Key Results
9.8%increase in add to bag
5.1% increase in baseline conversion rate
Better understanding of how many users have an occasion at different date ranges
Depending on when they were looking at gifting, users were having very different delivery anxieties. For example, if an occasion was in the next few days, users’ concerns were “will it get there in time?”. On the other hand, if the occasion was three weeks away, users’ concerns were “will it arrive on the day or before? Can you guarantee that? Should I therefore order it now?”.
There was very little pre-purchase data about when different groups of users wanted their item by – was the occasion in 2 days? 2 weeks? 2 months? After a series of user research led us to this insight, alongside of the Biscuiteers team, we understood that a “catch all solution” wasn’t going to ease the anxieties of users enough.
So what did we do?
We gave the user the ability to select when their occasion was. This enabled us to provide, in return, very specific delivery information. The ‘when’s your occasion?’ feature sat on the product detail page across all devices.
We were able to band users into groups e.g. <2 days, 2 – 7 days, 7 – 14 days etc. When a user had selected a date, we set a cookie to later identify and answer questions like “did they convert in that session?” or “did they convert in a different session and – if so – was that through the help of remarketing or other means?” etc
And what was the result?
The data enabled us to understand what percentage of users selected what range of delivery date and their respective conversion rate within that session. We captured this data to use as reminders and to personalise returning user journeys. The immediate impact on add to bag was significant with a 9.8% increase in sessional add to bags which impacted the baseline conversion rate by 5.1%.
Key Results
9.8%increase in add to bag
5.1%increase in conversion rate
“ I like the holistic approach User Conversion take to their work. Analytics informs research, which in turn informs testing. Their thorough approach to analytics in particular has given us a huge amount insight for the business.
Lauren Juster
Sales and Marketing Director
Working with User Conversion gives us objectivity and forces us to be more proactive
£5m+ modelled optimisation revenue contribution in less than 12 months
The return we saw from one experiment alone was phenomenal
The amount of detail and thoroughness they went into was spectacular
Quick to turnaround both anything from small AB test and developments to significant data research and insight
They have lots of multi disciplinary skill sets meaning user problems are thoroughly thought through
User Conversion integrated with the team quickly and drove incremental value straight out of the gate
Their consulting approach and data insights are second to none and ensure all our work is as meaningful and performant as possible
Working with User Conversion gives us objectivity and forces us to be more proactive
£5m+ modelled optimisation revenue contribution in less than 12 months
The return we saw from one experiment alone was phenomenal
The amount of detail and thoroughness they went into was spectacular
Quick to turnaround both anything from small AB test and developments to significant data research and insight
They have lots of multi disciplinary skill sets meaning user problems are thoroughly thought through
User Conversion integrated with the team quickly and drove incremental value straight out of the gate
Their consulting approach and data insights are second to none and ensure all our work is as meaningful and performant as possible
Methodical in your approach and very detailed whilst drawing on experience from other businesses
8.7% overall commercial impact on revenue
They employ a workshop approach to coach and empower our internal teams
Generated over £150k in lost revenue for us in just 90 days.
If you’re ready to face up to what’s wrong on your website, get in touch with User Conversion.
The structure really works. It brings together a variety of skill sets focused on a particular client
22% uplift in conversion rate within the first 6 months
With the help of User Conversion, we’ve adopted a testing mentality internally
Methodical in your approach and very detailed whilst drawing on experience from other businesses
8.7% overall commercial impact on revenue
They employ a workshop approach to coach and empower our internal teams
Generated over £150k in lost revenue for us in just 90 days.
If you’re ready to face up to what’s wrong on your website, get in touch with User Conversion.
The structure really works. It brings together a variety of skill sets focused on a particular client
22% uplift in conversion rate within the first 6 months
With the help of User Conversion, we’ve adopted a testing mentality internally