Who we are

We're a small team of dedicated specialists

We're incomparably devoted. We've helped a lot of online companies grow their conversion rates, generate unprecedented returns and reduce their cost of customer acquisition.

Our Story

We started in just 2014 with the aim of building a small but talented group of specialists in individual optimisation areas. Small enough to be flexible and not fall under the umbrella of hierarchical, generic digital agencies, but strong enough to provide genuine value to our clients.

Now in 2017, we are 15 optimisation specialists who care about increasing the size of your profits through genuinely optimising your website, not short-term profiteering. We have 15 clients who see incomparable strategic testing, not borrowed nor modified, but innovative and original.

Our Values


Our Specialisms


Our individual talents are what makes us who we are. We have specialists in different areas of the business from web analytics to UX research who, when working together in a defined framework, generate truly innovative results and add genuine value to your business.


Our Team


Conversion rate optimisation is a process that involves a multitude of skills, because it needs skills from both the left brain and right brain. We don’t claim to have team members that “do everything” - rather than diluted skills, we are a team of specialists that work together. Meaning that, as a team, we’re best placed to run an effective conversion optimisation program across multi-disciplinary skill sets, each working together.


David
Optimisation Strategy

David Mannheim

Owner
Loves: Disney


David is an experienced conversion optimiser and has worked across a series of core optimisation disciplines including web analytics, user experience and AB & MVT testing. Having led multiple programs and trained various individuals, teams and companies, his forte lies predominantly with strategic implementation and the function and process of conversion rate optimisation.

He is the official, certified tutor for advanced and masterclass conversion rate optimisation courses for the Chartered Institute of Marketing (CIM) and holds a wide range of qualifications.

Skill Set

Optimisation Strategy

User Psychology

AB Testing strategies

Ryan
Web Analytics

Ryan Jordan

Optimisation Director
Loves: Football


Ryan has over 7 years experience working in Optimisation, Web Analytics and Customer Insight. With a keen eye for data, Ryan focusses on the performance and strategy behind Optimisation Roadmaps to ensure meaningful results are achieved. He is also responsible for the technical implementation of analytics and A/B testing platforms, focussing on generating meaningful data, with actionable insights.

He is fully certified across a number of Analytics and Tag Management tools, as well being proficient using the majority of A/B testing platforms.

Skill Set

Optimisation Strategy

Web Analytics

Technical Implementation

Lewis
Development

Lewis Needham

Optimisation Front End Developer
Loves: Manchester United and staring at screens


Lewis is a front-end developer with a specialisation in developing A/B tests. Having created hundreds of tests for our clients, ranging from small features to full page redesigns, he has plenty of experience in tackling the technical problems unique to A/B testing.

Each platform does things a little differently from a technical standpoint so good platform knowledge is essential to getting the most out of your experiments. In addition to knowing his way around a code editor, Lewis has gained development experience in nearly every major platform and is even a fully-certified Optimizely developer (one of just a few in the UK).

Skill Set

HTML

CSS

Javascript

Chris
UX Research

Chris Robinson

Lead UX Researcher
Loves: Sport and Trivia


Chris has over 4 years experience of working in the digital businesses both in house and working with clients. His passion is to understand the user behaviour and help give our client insights into why people do what they do. He really loves to problem solve and work collaboratively to win.

Chris has a BA in International Business and Marketing Degree

Skill Set

User Psychology

UX Research

Field Research

Buisness Analysis

Rebecca
Development

Rebecca Wallwork

Optimisation Front End Developer
Loves: Reading and Being Sarcastic



Rebecca is a Front End Developer with plenty of experience using Web Development Technologies such as CSS, HTML and JQuery. Rebecca also has a passion for UX Design in which she has continually developed and advanced her skills. This allows her to combine both Front-End Development with UX Design which has lead to many successful optimisation experiences within her work. Rebecca is also Optimizely Certified.

She graduated from Leeds Beckett University with a First Class Degree in Computing. Since then she has continued to grow and expand her technological, design and optimisation skills specifically through A/B testing.

Skill Set

HTML

CSS

Javascript

UX Design

Damian
Development

Damian Dawber

Optimisation Front End Developer
Loves: Building Things


Damian is a full-stack web developer and has developed client- and server-side solutions for companies ranging from SMBs to FTSE100 enterprises. He values the ability to find solutions to real business problems – technology is a means to an end – as his most important attribute and has over 8 years experience working with front- and back-end languages and frameworks.

He studied theoretical physics before moving into the arena of programming and wrote a book on a JavaScript library for creating web-based vector graphics.

Skill Set

HTML

CSS

Javascript

PHP

Andy
Development

Andy Seaton

Optimisation Front End Developer
Loves: Arnold Schwarzenegger


Andy is a front-end developer who specialises in creating fast, optimized experiences for clients using responsive design and the latest web development techniques. Andy is a wordpress specialist and an authority on front-end tooling and CSS in particular - but his real passion is in optimisation, in making websites load as fast as they possibly can and also ensuring that the site converts well also. With his background in working for agencies and large software companies, Andy provides a wealth of experience in all aspects of web development.

Andy studied Computer Science at Robert Gordons University in Aberdeen, before moving on to roles with software companies and web development agencies.

Skill Set

HTML

CSS

Javascript

NodeJS

Sam
Web Analytics

Sam Gittins

Data Analytics and Optimisation Specialist
Loves: Books and Rum


Sam is a QA Analyst and Web Analyst, with a keen interest in Google Analytics and the development of efficient reporting. Combined with intuitive qualitative insights, Sam attempts to understands user psychology and behaviour through analysis of quantitative data, hoping to develop innovative testing ideas and hypotheses.

Sam holds an undergraduate degree in Psychology and a Masters in English Literature.

Skill Set

Web Analytics

User Psychology

Quality Assurance

Hazel
Content Strategy

Hazel Bolton

Content and Optimisation Specialist
Loves: Manchester and Food


Hazel is an optimisation consultant, specialising in copy and content. Her varied career in the digital sphere has given Hazel a broad view and in-depth knowledge of the industry. This, together with her skills in conversion copywriting and content production, makes her a strong asset to the team and our clients.

Hazel uses copy-specific research techniques to design optimisation experiments that champion the voice of the customer.

Skill Set

Conversion Copywriting

Content Marketing and Quality Assurance

Preston
Growth Hacking

Preston Daniel

Growth Hacking and Optimisation Specialist
Loves: The Internet of Things


Preston’s enthusiasm and drive for growth has seen him develop and acquire new skill sets for the success of our in-house product, UserTest.io. Having grown the platform to 82+ countries within a 6 month period, Preston is the sole driver behind our user testing research, analysis and strategy as he continues to grow our client’s understanding of users through effective remote user testing.

Preston’s interest in computing has allowed him to attain qualifications in Inbound Marketing, Inbound Sales and even CCNA certified (Cisco Certified Network Associate).

Skill Set

Marketing Automation

Quality Assurance

Remote User Testing

Beth
Delivery Manager

Beth Lang

Optimisation Delivery Manager
Loves: the Zoo!



Beth has 6 years experience working agency side with clients in various sectors. She has experience across a range of disciplines within the digital marketing sphere and is passionate about improving website experiences and performance. Beth oversees all our optimisation projects, ensuring they run smoothly and efficiently.

Beth describes herself as meticulously organised and prides herself on being someone clients and colleagues alike can rely on.

Skill Set

Client Management

Client Strategy & Development

Sam
UX Research

Sam Bolton

Junior UX researcher
Loves: Dungeons & Dragons


Sam is a Junior UX researcher, with a passion for User psychology and research methodology. He specialises in qualitative research methods such as surveys, interviews and screen recordings, utilising psychological research to help clients understand their users at a much deeper level.

He holds a Psychology degree from the University of Manchester and is building experience in the field of UX research

Skill Set

User Psychology

UX Design

Scott
Development

Scott Taylor

Optimisation Front End Development
Loves: MTG (Magic: The Gathering)


Scott is a Front-End Web developer with a passion for creative solutions to problems not yet tackled. With 3 Years professional experience he can create bespoke Front-End systems with CMS in mind while maintaining a high standard of user experience for clients and customers alike.

He has an Extended Diploma in Computing with Games Design at Level 3 with Newcastle College and an Advanced Level Apprenticeship in IT, Software, Web & Telecoms Professionals in Computer Science through Baltic Training Services

Skill Set

jQuery

CSS

HTML

Faye
UX Design

Faye Harding

UX Designer
Loves: Good food and competitive running


After graduating, Faye has designed across various industries from weddings; software; fashion and more in both an in-house and agency capacity. Faye loves to see how users interact with the designs she creates. You may see Faye attending local UX meetups as she enjoys learning new things to perfect her skills.You may see Faye attending local UX meetups as she enjoys learning new things to perfect her skills. Faye gets involved in the innovation process and takes real life data and turns it into both functional and aesthetically pleasing designs with business and user goals at the forefront.

Faye has a Leeds Metropolitan accredited HND in Graphic Communications. A couple of years later after working within a print agency, she achieved a BTEC in Web Design since developing a curiosity and passion for the web & digital industry.

Skill Set

UX/UI

Innovation

Graphic Design

Sketch

Adobe Suite

Bilal
QA Analyst

Bilal Akram

QA Analyst
Loves: Video Games


Bilal is currently a QA analyst with previous experience as a data analyst intern working with Big Data. With knowledge and experience in research design and data analysis, Bilal tests developed websites for any problems that could happen during an experiment and ensures the correct setup of tests, whilst contributing to data analysis projects.

Bilal holds an undergraduate in Psychology and a Psychology Masters of Research

Skill Set

Data analysis

Psychological research design

Poppy
Head of Cuddles

Poppy

Head of Cuddles
Loves: Squirrels and Lewis


Poppy is a rescue, Croatian Sheep Dog and boy is she cute. When she's not sitting at her best friend Lewis' feet, despite being Ryan's dog, she loves a good cuddle and barking at the passing dogs and occasional horses on Tariff Street.

She is a fully fledged member of the User conversion and very much loved by the team and clients alike.

Skill Set

Team Morale

Barking

Lots of barking

Eating