Who we are

We're a small team of dedicated specialists

We're incomparably devoted. We've helped a lot of online companies grow their conversion rates, generate unprecedented returns and reduce their cost of customer acquisition.

Our Story

We started in just 2014 with the aim of building a small but talented group of specialists in individual optimisation areas. Small enough to be flexible and not fall under the umbrella of hierarchical, generic digital agencies, but strong enough to provide genuine value to our clients.

Now in 2017, we are 15 optimisation specialists who care about increasing the size of your profits through genuinely optimising your website, not short-term profiteering. We have 15 clients who see incomparable strategic testing, not borrowed nor modified, but innovative and original.

Our Values


Our Specialisms


Our individual talents are what makes us who we are. We have specialists in different areas of the business from web analytics to UX research who, when working together in a defined framework, generate truly innovative results and add genuine value to your business.


Our Team


Conversion rate optimisation is a process that involves a multitude of skills, because it needs skills from both the left brain and right brain. We don’t claim to have team members that “do everything” - rather than diluted skills, we are a team of specialists that work together. Meaning that, as a team, we’re best placed to run an effective conversion optimisation program across multi-disciplinary skill sets, each working together.


David
Optimisation Strategy

David Mannheim

Owner
Loves: Disney


David is an experienced conversion optimiser and has worked across a series of core optimisation disciplines including web analytics, user experience and AB & MVT testing. Having led multiple programs and trained various individuals, teams and companies, his forte lies predominantly with strategic implementation and the function and process of conversion rate optimisation.

He is the official, certified tutor for advanced and masterclass conversion rate optimisation courses for the Chartered Institute of Marketing (CIM) and holds a wide range of qualifications.

Skill Set

Optimisation Strategy

User Psychology

AB Testing strategies

Ryan
Web Analytics

Ryan Jordan

Optimisation Director
Loves: Football


Ryan has over 7 years experience working in Optimisation, Web Analytics and Customer Insight. With a keen eye for data, Ryan focusses on the performance and strategy behind Optimisation Roadmaps to ensure meaningful results are achieved. He is also responsible for the technical implementation of analytics and A/B testing platforms, focussing on generating meaningful data, with actionable insights.

He is fully certified across a number of Analytics and Tag Management tools, as well being proficient using the majority of A/B testing platforms.

Skill Set

Optimisation Strategy

Web Analytics

Technical Implementation

Lewis
Development

Lewis Needham

Optimisation Front End Developer
Loves: Manchester United and staring at screens


Lewis is a front-end developer with a specialisation in developing A/B tests. Having created hundreds of tests for our clients, ranging from small features to full page redesigns, he has plenty of experience in tackling the technical problems unique to A/B testing.

Each platform does things a little differently from a technical standpoint so good platform knowledge is essential to getting the most out of your experiments. In addition to knowing his way around a code editor, Lewis has gained development experience in nearly every major platform and is even a fully-certified Optimizely developer (one of just a few in the UK).

Skill Set

HTML

CSS

Javascript

Rebecca
Development

Rebecca Wallwork

Optimisation Front End Developer
Loves: Reading and Being Sarcastic



Rebecca is a Front End Developer with plenty of experience using Web Development Technologies such as CSS, HTML and JQuery. Rebecca also has a passion for UX Design in which she has continually developed and advanced her skills. This allows her to combine both Front-End Development with UX Design which has lead to many successful optimisation experiences within her work. Rebecca is also Optimizely Certified.

She graduated from Leeds Beckett University with a First Class Degree in Computing. Since then she has continued to grow and expand her technological, design and optimisation skills specifically through A/B testing.

Skill Set

HTML

CSS

Javascript

UX Design

Damian
Development

Damian Dawber

Optimisation Front End Developer
Loves: Building Things


Damian is a full-stack web developer and has developed client- and server-side solutions for companies ranging from SMBs to FTSE100 enterprises. He values the ability to find solutions to real business problems – technology is a means to an end – as his most important attribute and has over 8 years experience working with front- and back-end languages and frameworks.

He studied theoretical physics before moving into the arena of programming and wrote a book on a JavaScript library for creating web-based vector graphics.

Skill Set

HTML

CSS

Javascript

PHP

Andy
Development

Andy Seaton

Optimisation Front End Developer
Loves: Arnold Schwarzenegger


Andy is a front-end developer who specialises in creating fast, optimized experiences for clients using responsive design and the latest web development techniques. Andy is a wordpress specialist and an authority on front-end tooling and CSS in particular - but his real passion is in optimisation, in making websites load as fast as they possibly can and also ensuring that the site converts well also. With his background in working for agencies and large software companies, Andy provides a wealth of experience in all aspects of web development.

Andy studied Computer Science at Robert Gordons University in Aberdeen, before moving on to roles with software companies and web development agencies.

Skill Set

HTML

CSS

Javascript

NodeJS

Sam
Web Analytics

Sam Gittins

Data Analytics and Optimisation Specialist
Loves: Books and Rum


Sam is a QA Analyst and Web Analyst, with a keen interest in Google Analytics and the development of efficient reporting. Combined with intuitive qualitative insights, Sam attempts to understands user psychology and behaviour through analysis of quantitative data, hoping to develop innovative testing ideas and hypotheses.

Sam holds an undergraduate degree in Psychology and a Masters in English Literature.

Skill Set

Web Analytics

User Psychology

Quality Assurance

Amy
UX Research

Amy Jennings

Optimisation and UX Research Strategist
Loves: Music


Amy brings a wealth of client-side experience to the team and has held a number of different roles within e-commerce and more specifically optimisation. Amy works on the UX research side of the business which means working with clients to get the best understanding of their users to better inform their optimisation strategy and roadmap. Amy describes herself as a problem solver, out of the box thinker and passionate conversion rate optimisation professional.

Skill Set

E-Commerce

User Psychology

AB Testing strategies

UX Research

Hazel
Content Strategy

Hazel Bolton

Content and Optimisation Specialist
Loves: Manchester and Food


Hazel is an optimisation consultant, specialising in copy and content. Her varied career in the digital sphere has given Hazel a broad view and in-depth knowledge of the industry. This, together with her skills in conversion copywriting and content production, makes her a strong asset to the team and our clients.

Hazel uses copy-specific research techniques to design optimisation experiments that champion the voice of the customer.

Skill Set

Conversion Copywriting

Content Marketing and Quality Assurance

Preston
Growth Hacking

Preston Daniel

Growth Hacking and Optimisation Specialist
Loves: The Internet of Things


Preston’s enthusiasm and drive for growth has seen him develop and acquire new skill sets for the success of our in-house product, UserTest.io. Having grown the platform to 82+ countries within a 6 month period, Preston is the sole driver behind our user testing research, analysis and strategy as he continues to grow our client’s understanding of users through effective remote user testing.

Preston’s interest in computing has allowed him to attain qualifications in Inbound Marketing, Inbound Sales and even CCNA certified (Cisco Certified Network Associate).

Skill Set

Marketing Automation

Quality Assurance

Remote User Testing

Beth
Delivery Manager

Beth Lang

Optimisation Delivery Manager
Loves: the Zoo!



Beth has 6 years experience working agency side with clients in various sectors. She has experience across a range of disciplines within the digital marketing sphere and is passionate about improving website experiences and performance. Beth oversees all our optimisation projects, ensuring they run smoothly and efficiently.

Beth describes herself as meticulously organised and prides herself on being someone clients and colleagues alike can rely on.

Skill Set

Client Management

Client Strategy & Development