Who we are

We're a small team of dedicated specialists

We're incomparably devoted. We've helped a lot of online companies grow their conversion rates, generate unprecedented returns and reduce their cost of customer acquisition.

Our Story

We started in just 2014 with the aim of building a small but talented group of specialists in individual optimisation areas. Small enough to be flexible and not fall under the umbrella of hierarchical, generic digital agencies, but strong enough to provide genuine value to our clients.

Now in 2018, we are 15 optimisation specialists who care about increasing the size of your profits through genuinely optimising your website, not short-term profiteering. We have 15 clients who see incomparable strategic testing, not borrowed nor modified, but innovative and original.

Our Values


Our Specialisms


Our individual talents are what makes us who we are. We have specialists in different areas of the business from web analytics to UX research who, when working together in a defined framework, generate truly innovative results and add genuine value to your business.


Our Team


Conversion rate optimisation is a process that involves a multitude of skills, because it needs skills from both the left brain and right brain. We don’t claim to have team members that “do everything” - rather than diluted skills, we are a team of specialists that work together. Meaning that, as a team, we’re best placed to run an effective conversion optimisation program across multi-disciplinary skill sets, each working together.


David
Optimisation Strategy

David Mannheim

Owner
Loves: Disney, Manchester United


David is an experienced conversion optimiser and has worked across a series of core optimisation disciplines including web analytics, user experience and AB & MVT testing. Having led multiple programs and trained various individuals, teams and companies, his forte lies predominantly with strategic implementation and the function and process of conversion rate optimisation.

He is the official, certified tutor for advanced and masterclass conversion rate optimisation courses for the Chartered Institute of Marketing (CIM) and holds a wide range of qualifications.

Skills Set

Optimisation Strategy

User Psychology

AB Testing Strategies

Ryan
Web Analytics

Ryan Jordan

Optimisation Director
Loves: Football


Ryan has over 7 years experience working in Optimisation, Web Analytics and Customer Insight. With a keen eye for data, Ryan focusses on the performance and strategy behind Optimisation Roadmaps to ensure meaningful results are achieved. He is also responsible for the technical implementation of analytics and A/B testing platforms, focussing on generating meaningful data, with actionable insights.

He is fully certified across a number of Analytics and Tag Management tools, as well being proficient using the majority of A/B testing platforms.

Skills Set

Optimisation Strategy

Web Analytics

Technical Implementation

Ammo
Optimisation Strategy

Ammo Singh

Conversion Analyst
Loves: Running, LFC and my family


I started off in direct marketing where I learned the value of data and insights. From there progressed into digital starting off in a agency doing Web analytics and CRO until I became a full time CRO professional. Fell in love with the art and science of this niche and never looked back.

GAIQ certified as well as optimizely certified

Skills Set

Web analytics

UX

CRO

Html

CSS and javascript

Lewis
Development

Lewis Needham

OPTIMISATION FRONT END DEVELOPER
Loves: MANCHESTER UNITED AND STARING AT SCREENS


Lewis is a front-end developer with a specialisation in developing A/B tests. Having created hundreds of tests for our clients, ranging from small features to full page redesigns, he has plenty of experience in tackling the technical problems unique to A/B testing.

Each platform does things a little differently from a technical standpoint so good platform knowledge is essential to getting the most out of your experiments. In addition to knowing his way around a code editor, Lewis has gained development experience in nearly every major platform and is even a fully-certified Optimizely developer (one of just a few in the UK).

Skills Set

HTML

CSS

JAVASCRIPT

Chris
UX Research

Chris Robinson

LEAD UX RESEARCHER
Loves: SPORT AND TRIVIA


Chris has over 4 years experience of working in the digital businesses both in house and working with clients. His passion is to understand the user behaviour and help give our client insights into why people do what they do. He really loves to problem solve and work collaboratively to win.

Chris has a BA in International Business and Marketing Degree

Skills Set

USER PSYCHOLOGY

UX RESEARCH

FIELD RESEARCH

BUSINESS ANALYSIS

Rebecca
Development

Rebecca Wallwork

OPTIMISATION FRONT END DEVELOPER
Loves: READING AND BEING SARCASTIC


Rebecca is a Front End Developer with plenty of experience using Web Development Technologies such as CSS, HTML and JQuery. Rebecca also has a passion for UX Design in which she has continually developed and advanced her skills. This allows her to combine both Front-End Development with UX Design which has lead to many successful optimisation experiences within her work. Rebecca is also Optimizely Certified.

She graduated from Leeds Beckett University with a First Class Degree in Computing. Since then she has continued to grow and expand her technological, design and optimisation skills specifically through A/B testing.

Skills Set

HTML

CSS

JAVASCRIPT

UX Design

Damian
Development

Damian Dawber

OPTIMISATION FRONT END DEVELOPER
Loves: BUILDING THINGS


Damian is a full-stack web developer and has developed client- and server-side solutions for companies ranging from SMBs to FTSE100 enterprises. He values the ability to find solutions to real business problems – technology is a means to an end – as his most important attribute and has over 8 years experience working with front- and back-end languages and frameworks.

He studied theoretical physics before moving into the arena of programming and wrote a book on a JavaScript library for creating web-based vector graphics.

Skills Set

HTML

CSS

JAVASCRIPT

PHP

Andy
Development

Andy Seaton

Developer
Loves: Arnold Schwarzenegger films


Andy is a front-end developer who specialises in creating fast, optimized experiences for clients using responsive design and the latest web development techniques. Andy is a wordpress specialist and an authority on front-end tooling and CSS in particular - but his real passion is in optimisation, in making websites load as fast as they possibly can and also ensuring that the site converts well also. With his background in working for agencies and large software companies, Andy provides a wealth of experience in all aspects of web development.

Andy studied Computer Science at Robert Gordons University in Aberdeen, before moving on to roles with software companies and web development agencies.

Skills Set

HTML

CSS

JAVASCRIPT

NodeJS

Sam
Web Analytics

Sam Gittins

DATA ANALYTICS AND OPTIMISATION SPECIALIST
Loves: BOOKS AND RUM


Sam is a QA Analyst and Web Analyst, with a keen interest in Google Analytics and the development of efficient reporting. Combined with intuitive qualitative insights, Sam attempts to understands user psychology and behaviour through analysis of quantitative data, hoping to develop innovative testing ideas and hypotheses.

Sam holds an undergraduate degree in Psychology and a Masters in English Literature.

Skills Set

Web Analytics

User Psychology

Quality Assurance

Hazel
Content Strategy

Hazel Bolton

Content and Optimisation Specialist
Loves: Manchester and Food


Hazel is an optimisation consultant, specialising in copy and content. Her varied career in the digital sphere has given Hazel a broad view and in-depth knowledge of the industry. This, together with her skills in conversion copywriting and content production, makes her a strong asset to the team and our clients.

Hazel uses copy-specific research techniques to design optimisation experiments that champion the voice of the customer.

Skills Set

CONVERSION COPYWRITING

CONTENT MARKETING AND QUALITY ASSURANCE

Preston
Growth Hacking

Preston Daniel

GROWTH HACKING AND OPTIMISATION SPECIALIST
Loves: The Internet of Things


Preston’s enthusiasm and drive for growth has seen him develop and acquire new skill sets for the success of our in-house product, UserTest.io. Having grown the platform to 82+ countries within a 6 month period, Preston is the sole driver behind our user testing research, analysis and strategy as he continues to grow our client’s understanding of users through effective remote user testing.

Preston’s interest in computing has allowed him to attain qualifications in Inbound Marketing, Inbound Sales and even CCNA certified (Cisco Certified Network Associate).

Skills Set

MARKETING AUTOMATION

QUALITY ASSURANCE

REMOTE USER TESTING

Beth
Delivery Manager

Beth Lang

Operations Manager
Loves: The Zoo!


Beth has 6 years experience working agency side with clients in various sectors. She has experience across a range of disciplines within the digital marketing sphere and is passionate about improving website experiences and performance. Beth oversees all our optimisation projects, ensuring they run smoothly and efficiently.

Beth describes herself as meticulously organised and prides herself on being someone clients and colleagues alike can rely on.

Skills Set

Client Management

Client Strategy & Development

Sam
UX Research

Sam Bolton

Junior UX Researcher
Loves: Dungeons & Dragons


Sam is a Junior UX researcher, with a passion for User psychology and research methodology. He specialises in qualitative research methods such as surveys, interviews and screen recordings, utilising psychological research to help clients understand their users at a much deeper level.

He holds a Psychology degree from the University of Manchester and is building experience in the field of UX research

Skills Set

User Psychology

UX Design

Scott
Development

Scott Taylor

OPTIMISATION FRONT END DEVELOPER
Loves: MTG (MAGIC: THE GATHERING)


Scott is a Front-End Web developer with a passion for creative solutions to problems not yet tackled. With 3 Years professional experience he can create bespoke Front-End systems with CMS in mind while maintaining a high standard of user experience for clients and customers alike.

He has an Extended Diploma in Computing with Games Design at Level 3 with Newcastle College and an Advanced Level Apprenticeship in IT, Software, Web & Telecoms Professionals in Computer Science through Baltic Training Services

Skills Set

jQuery

CSS

HTML

Faye
UX Design

Faye Harding

UX Designer
Loves: Good food and competitive running


After graduating, Faye has designed across various industries from weddings; software; fashion and more in both an in-house and agency capacity. Faye loves to see how users interact with the designs she creates. You may see Faye attending local UX meetups as she enjoys learning new things to perfect her skills. Faye gets involved in the innovation process and takes real life data and turns it into both functional and aesthetically pleasing designs with business and user goals at the forefront.

Faye has a Leeds Metropolitan accredited HND in Graphic Communications. A couple of years later after working within a print agency, she achieved a BTEC in Web Design since developing a curiosity and passion for the web & digital industry.

Skills Set

UX/UI

INNOVATION

GRAPHIC DESIGN

SKETCH

ADOBE SUITE

Bilal
QA Analyst

Bilal Akram

QA Analyst
Loves: Video Games


Bilal is currently a QA analyst with previous experience as a data analyst intern working with Big Data. With knowledge and experience in research design and data analysis, Bilal tests developed websites for any problems that could happen during an experiment and ensures the correct setup of tests, whilst contributing to data analysis projects.

Bilal holds an undergraduate in Psychology and a Psychology Masters of Research

Skills Set

Data Analysis

Psychological Research Design

Robert
Experiment Analyst

Robert Kelly

Experiment Analyst
Loves: David Bowie and Hot Sauce!


Robert has over 4 years ecommerce experience; specialising in content, production, analytics and optimisation. With a keen interest in user testing and web analytics, his passion is achieving optimal customer journey experiences. With 14 years spent working for retail businesses, he fully understands that customer satisfaction is key and is now, primarily, focused on data analysis to fully maximise clients investment through AB testing and optimisation.

Robert has experience in managing an optimisation roadmap from start to end, and specialises in Monetate and Google Analytics.

Skills Set

Web Analytics

Data Analysis

AB Testing

Josh
Development

Josh Tyler

OPTIMISATION FRONT END DEVELOPER
Loves: The Piano


Learning that development was the right path for me in Uni, I've enjoyed working alongside some great people in the tech industry and collaborating on projects is a great passion of mine. My previous focus has been on the Wordpress CMS platform, however I'm always looking to increase my knowledge and JavaScript is now my new direction!

BSc Web Development at MMU, Lead Developer for Barclays North West Technology Challenge.

Skills Set

HTML

CSS

JAVASCRIPT

Olivia
UX Research

Olivia Gruetter

UX Researcher/Designer
Loves: Dogs and Travelling


I'm a recent graduate who is new to the UX world, with a keen interest in UX research and design. I have completed dissertations using both quantitative (undergrad) and qualitative (masters) methods. My masters dissertation focused on researching and designing an online (eSexual) health clinic web application from the medical professionals perspective through qualitative methods such as focus groups, interviews, and think alouds. In this current role I am developing and refining my skills in user research, including screen recordings, interviews, remote user testing, and A/B testing. I also hope to develop my skills for the creative aspects of the work, using methods such as sketching, wire-framing, and design.

A BSc in Psychology from York, and a MSc in Human-Computer Interaction from UCL

Skills Set

User Psychology

UX research

Max
QA Analyst

Max Larkins-Waugh

QA Analyst
Loves: Ukulele, Nintendo


After 2 years training as a Finance Apprentice, I realised my passion lay within analysis, and took the role of Performance Improvement Analyst at TfL. I have worked with big data, using Excel to analyse data and provide meaningful results, including regular and bespoke reports for use at project board level. I have developed my business acumen by getting underneath customer needs so that I could deliver value adding analytics. This role, coupled with a love of technology has led me to the role of QA Analyst here at User Conversion. I enjoy problem solving, especially in finding new and unique ways to set challenges laid out before me.

I studied physics at the University of Nottingham before moving onto a finance apprenticeship, studying CIMA with BPP. Reviewing client websites and testing for broken things. QA testing AB experiments to ensure they’re not broken before being utilised.

Skills Set

Data Analysis

Presenting Data & Information

Dan
Web Analytics

Dan Rowlands

Conversion Analyst
Loves: Football and the Zoo


Dan is a Conversion Analyst with a background working in Paid Media and Web Analytics. Dan enjoys working with clients to design the best Analytical soltions for them through a range of data cleansing exercises and workshops. Dan uses the available data in order to provide key insights on user journeys and optimisation opportunities.

Skills Set

Web Analytics

Digital Strategy

Tag Management

Carrie
Experiment Analyst

Carrie Ellwood

Experiment Developer
Loves: Football (Man United obviously), Cricket and Dogs


After gaining a degree in Cognitive Neuroscience and Psychology, I moved into the healthcare industry, specifically the pharmaceutical industry, working for Consulting at McCann Health for over 3 years. Here I enhanced my skills in digital research and strategy, with a particular focus on understanding behaviour above all else. This passion for human behaviour led me down the route into conversion optimisation.

My responsibilities generally focus around the development of research and test ideas that will satisfy and exceed the strategic goals agreed between us and our clients.

Skills Set

User Psychology

Behaviour Change

UX Research

Strategy

Alex
Digital Account Manager

Alex Porter

Digital Project Manager
Loves: Sport and Travelling


I have over six years professional experience working on websites in content creation, content strategy, production and analytics in areas from fuel oil to football. Throughout my career, I have prided myself on using organisational skills to meet tight deadlines and targets, and I have taken responsibility for developing new projects as the digital arena continues to grow and evolve. I love talking to people, building relationships with clients and colleagues, and am passionate about finding new ways to improve customer experience.

I graduated with a BA in Arts from the University of New South Wales in Sydney, and although I was a history major I also took the opportunity to complete modules in communications, digital media and marketing. I also hold an MA in Magazine Journalism.

Skills Set

organisation

communication

relationship building

Chris
Web Analytics

Chris Walton

Conversion Analyst
Loves: Military, Football, Rugby Union, Endurance events, Adrenaline, Dogs


I have a masters degree in psychology followed by several years of commercial experience. This includes winning an award at Marks and Spencer for my customer service as well as spending a year on a grad scheme for the UK's fastest growing technology company. Over the last year I have worked for iProspect as an Analytics Executive as well as acting as a Second lieutenant.

Masters Degree in Psychology and the queens commission from the Royal Military Academy Sandhurst

Skills Set

Google Analytics

Google Tag Manager

Data studio

Power BI

Emily
Digital Account Manager

Emily Walters

Optimisation Digital Account Manager
Loves: Smiling and all things Welsh!


Emily is our Digital Account Manager. She has over 8 Years experience within the customer service industry as well as, being appointed Account Manager for various different group projects during her Internship and Degree. She has worked with various digital agencies such as; Nuttersons, Code Computerlove and Tannahill Reay. With a passion for improving the customer experience and building relationships with clients and colleagues, being positive and smiley is something Emily strives upon.

Graduated with a BA (Hons) Digital Media and Marketing Degree. Throughout her degree, Emily took particular interest in the following units; Principles of Marketing, Agency Life Internships, Web Site Development, Digital Social Media Marketing Communications Management and User Experience Design

Skills Set

SUPER ORGANISED

CUSTOMER SERVICE

RANDOM ZOO FACTS

Sarah
Development

Sarah Doghri

Front End Developer
Loves: Music, Bill Murray


I've studied Computer Science from 2009 and haven't stopped coding since then. Being keen on design, I fell in love with front end development from the start, trying to always bring my creative & artistic side in my projects. I have worked as a full stack developer in multiple fields and gained experience on all the stages of development, focusing on jQuery, HTML, CSS & A/B Testing.

I have graduated the department of Informatics & Telematics of Harokopion University of Athens with a Bachelor's degree in Computer Science.

Skills Set

HTML

CSS

JavaScript

jQuery

Adam
Web Analytics

Adam Lee

Head of Analytics
Loves: Data, Design, Art


I left University with a degree in Psychology and being fascinated by the theory and thinking behind human decision-making and behaviour (with my Dissertation being on Media and Society : The influences on behaviour and decision-making). Over the next 15 years I've worked for several agencies, each of which have allowed me to focus on the crossover of data, insight, human behaviour and decision-making. As well as building up knowledge in data and analytics across B2B, B2C, Media Planning and digital cross-platform, I've been fortunate to work on some fantastic clients who have looked to really stretch and innovate how customer, user and digital data can be used to deliver amazing insights and, in turn, great user experiences.

I'm a passionate advocate of the power of data and insight, and love nothing more than the challenge of bringing data to life. That's what I see as a big part of my role at UC - working with you all on understanding where analytics, data and data-driven insights from the platforms we currently use (as well as other approaches we could begin to develop) in order to continue to innovate and be awesome.

Skills Set

Google Analytics

Adobe and IBM platforms

Data visualisation

R SPSS

SAS

Poppy
Office Dog

Poppy

Head of Cuddles
Loves: SQUIRRELS AND LEWIS


Poppy is a rescue, Croatian Sheep Dog and boy is she cute. When she's not sitting at her best friend Lewis' feet, despite being Ryan's dog, she loves a good cuddle and barking at the passing dogs and occasional horses on Tariff Street.

She is a fully fledged member of the User conversion and very much loved by the team and clients alike.

Skills Set

TEAM MORALE

BARKING

LOTS OF BARKING

EATING

Edgar
Office Dog

Edgar

Cable Management Canine
Loves: Cables, wires and other derivatives of expensive computer equipment


Wow do I love cables! I love them so much. On my first day I chewed Dan's cable and I'm really proud of the work I did with that cable. I'm not as obedient as Marley (not my friend) or Poppy (my friend) but that's because I'm fairly new here. I'm sure as soon as they see my cable chewing capabilities they'll soon be my best friends.

Skills Set

Chewing cables. Teasing Marley.

Marley
Office Dog

Marley

Decibel Noise Controller
Loves: Barking. Lots of barking.


As Josh's dog, I come in the office most days, sitting by the big window to catch some rays. I do not like it when Edgar comes in because he rivals me for Josh's attention. I do like it when Damian comes in as he is my friend and I love him.

Skills Set

Barking. Barking 101. Advanced Barking