Who we are

We're a small team of dedicated specialists

We're incomparably devoted. We've helped a lot of online companies grow their conversion rates, generate unprecedented returns and reduce their cost of customer acquisition.

Our Story

We started in just 2014 with the aim of building a small but talented group of specialists in individual optimisation areas. Small enough to be flexible and not fall under the umbrella of hierarchical, generic digital agencies, but strong enough to provide genuine value to our clients.

Now in 2019, we are 15 optimisation specialists who care about increasing the size of your profits through genuinely optimising your website, not short-term profiteering. We have 15 clients who see incomparable strategic testing, not borrowed nor modified, but innovative and original.

Our Values


Our Specialisms


Our individual talents are what makes us who we are. We have specialists in different areas of the business from web analytics to UX research who, when working together in a defined framework, generate truly innovative results and add genuine value to your business.


Our Team


Conversion rate optimisation is a process that involves a multitude of skills, because it needs skills from both the left brain and right brain. We don’t claim to have team members that “do everything” - rather than diluted skills, we are a team of specialists that work together. Meaning that, as a team, we’re best placed to run an effective conversion optimisation program across multi-disciplinary skill sets, each working together.


Mark
Optimisation Strategy

Mark Leach

Managing Director
Loves: Powerlifting & Cycling


I was Head of eCommerce at Missguided for 3 years. In that time we won awards for our industry leading approach to customer experience design and optimisation. With a small team of specialists I was responsible for the strategic direction and significant investment required to scale our ecommerce product during a period of rapid growth. As well as overhauling our existing eCommerce proposition we released new native apps on iOS and Android platforms. My team have lead the adoption of lean product values within the business. we have used these principles, along with creating accessible analytics to help teams throughout the business get involved and make a difference.

I have a degree in Marketing Management from MMU. I tried to take a post graduate diploma in Marketing, but failed.

Skills Set

eCommerce strategy

lean product development

team leadership

business strategy

business analysis

user experience design

Eliza
Digital Project Manager

Eliza Byrne

Digital Project Manager
Loves: Dogs, Festivals


I have over three years account management experience recruiting for global companies such as Amazon, Unilever, Monster Energy, Innocent Drinks and McCain Foods. My biggest career achievement to date is building the digital team at Monster Energy, appointing their global Head of Digital & Gaming and Digital Marketing Manager. I always make sure I go the extra mile for clients to ensure the best customer experience!

I graduated from the University of Hull with a BA (Hons) in Business Marketing which covered everything from understanding consumer behaviour to digital marketing.

Skills Set

Client Management

Relationship Building

Project Management

Sarah
UX Research

Sarah Lee

UX Researcher
Loves: Languages and bouldering


I've been hooked on learning about the intricacies of human behaviour since my first Linguistics module back in 2013. I like to study a broad range of data - I published a paper on YouTube Voice (phonetics), but my M.A. dissertation studied the effects of Alzheimer's disease on Terry Pratchett's writing in his Discworld series (stylometry!). Interviewing and surveying people to find out about the way they speak lead to my interest in this role, where I hope to learn and develop my skills in the design aspect.

Graduated from the University of Manchester with a B.A. (Hons) in 2016, followed by an M.A. in Linguistics in 2017.

Skills Set

Data analysis/visualisation

psychology

computational linguistics

Joe
Web Analytics

Joe Gill

Optimisation Analyst
Loves: Gigs, cocktails and mountain biking


After a year of working as an Audio Visual Technician, I now work as a digital analyst. I turn data into actionable insights on accounts ranging from fashion to finance. I'm qualified in Google Analytics and proficient in Google Tag Manager to help clients get the best possible value from their analytics setup.

BSc Hons in Music Technology, GAIQ

Skills Set

Google Analytics

Google Tag Manager

Datastudio

Megan
UX Design

Megan Ryder

UX / UI Designer
Loves: Pets, Sushi, Vin Diesel


Since graduating I have worked for Retail Design agencies and In-house for retailers such as JD Sports, working on many aspects of the customer experience through design and creating memorable retail environments. This sparked my interest in the customer journey and experience digitally and to explore UI/UX concepts, and developing and transitioning my knowledge to this discipline. I am always keen to develop my knowledge and learn new skills, I currently attend an evening coding class for my own personal development.

I have a degree in Commercial Interior Design from Northumbria University, University of the Arts London foundation,

Skills Set

Retail Design

Graphic Design & Branding

Retail Environments & Concepts

Llara
UX Research

Llara Geddes

Head of UX
Loves: Sneakers, festival, glitter


I came to UX in a somewhat unusual fashion, with my training beginning, literally, on the shop floor. As a youngster running a shoe shop, I learned about the impact of the physical experience - positioning of best sellers, seating and mirrors, window dressing and the way in which we handled stock availability. I began to understand moments of delight. Moving to an office based customer serving role deepened that understanding and a move into marketing a social media took it digital. Whether that was journey mapping and wireframing the flow of a Facebook app, or gaining deeper understanding of customer interaction across both physical and digital touchpoints. Unbeknown to me at the time, UX (which I had been unwittingly doing for my last couple of years at schuh!) was actually a natural next step in my career. I spent 4 year’s agency side in Edinburgh and Manchester before making the move in house, where I combined UX with my previous management experience. And I’m delighted to now be joining the talented and passionate User Conversion team!

Having come to UX in a slightly unusual way, I’m an advocate for opportunity. Particularly for those not from a traditional academic background. I learned everything I know on the job and by interacting in the community. That’s said, I’m about to begin a diploma in UX - there’s always room to keep learning!

Skills Set

User research

journey mapping

workshopping

wireframing

sketching

ideation

Grace
Web Analytics

Grace Dean

Optimisation Analyst
Loves: Travelling & Running


Having recently entered the world of web analytics I have gained experience in the use and implementation of a wide range of analytical tools, specifically Adobe Analytics and Google Analytics. My degree in Politics, Philosophy and Economics allowed me to pursue my passion for understanding people and their behaviour from a variety of different angles; web analytics is a fantastic combination of interpreting user behaviour and translating this data into actionable insights. I enjoy developing these insights, ultimately with the aim of enhancing user experience and optimising conversion.

First Class BA (Hons) Politics, Philosophy and Economics from Durham University

Skills Set

Web Analytics

Adobe Analytics

Google Analytics

Callum
UX Research

Callum McStay

UX Researcher
Loves: Exploring


Callum has had a vast exposure to the world of work, including catering, retail, maintenance, engineering and consulting. These varied experiences have equipped him to understand and empathise with people in different settings and roles in a variety of countries. His most notable and impactful role was one that he held in the USA. He worked primarily as designer and ergonomist consultant, supporting and advising Fortune 500 companies. The company that he was under is a world leader in research, ergonomics & design which strengthened and broadened his skills. Through research, he identified the needs and wants of the user. He then proposed design solutions and ergonomic recommendations for the client’s products. These products varied from medical software to cosmetic products and even instructions for use.

As part of his degree, Callum undertook a year in industry. Through following the strict criteria it required in order to successfully complete the year, he was awarded with a Diploma in Professional Studies.

Skills Set

UX Research & Design

Adobe Suite

David
Optimisation Strategy

David Mannheim

Owner
Loves: Disney, Manchester United


David is an experienced conversion optimiser and has worked across a series of core optimisation disciplines including web analytics, user experience and AB & MVT testing. Having led multiple programs and trained various individuals, teams and companies, his forte lies predominantly with strategic implementation and the function and process of conversion rate optimisation.

He is the official, certified tutor for advanced and masterclass conversion rate optimisation courses for the Chartered Institute of Marketing (CIM) and holds a wide range of qualifications.

Skills Set

Optimisation Strategy

User Psychology

AB Testing Strategies

Ryan
Web Analytics

Ryan Jordan

Optimisation Director
Loves: Football


Ryan has over 7 years experience working in Optimisation, Web Analytics and Customer Insight. With a keen eye for data, Ryan focusses on the performance and strategy behind Optimisation Roadmaps to ensure meaningful results are achieved. He is also responsible for the technical implementation of analytics and A/B testing platforms, focussing on generating meaningful data, with actionable insights.

He is fully certified across a number of Analytics and Tag Management tools, as well being proficient using the majority of A/B testing platforms.

Skills Set

Optimisation Strategy

Web Analytics

Technical Implementation

Lewis
Development

Lewis Needham

OPTIMISATION FRONT END DEVELOPER
Loves: MANCHESTER UNITED AND STARING AT SCREENS


Lewis is a front-end developer with a specialisation in developing A/B tests. Having created hundreds of tests for our clients, ranging from small features to full page redesigns, he has plenty of experience in tackling the technical problems unique to A/B testing.

Each platform does things a little differently from a technical standpoint so good platform knowledge is essential to getting the most out of your experiments. In addition to knowing his way around a code editor, Lewis has gained development experience in nearly every major platform and is even a fully-certified Optimizely developer (one of just a few in the UK).

Skills Set

HTML

CSS

JAVASCRIPT

Rebecca
Development

Rebecca Wallwork

OPTIMISATION FRONT END DEVELOPER
Loves: READING AND BEING SARCASTIC


Rebecca is a Front End Developer with plenty of experience using Web Development Technologies such as CSS, HTML and JQuery. Rebecca also has a passion for UX Design in which she has continually developed and advanced her skills. This allows her to combine both Front-End Development with UX Design which has lead to many successful optimisation experiences within her work. Rebecca is also Optimizely Certified.

She graduated from Leeds Beckett University with a First Class Degree in Computing. Since then she has continued to grow and expand her technological, design and optimisation skills specifically through A/B testing.

Skills Set

HTML

CSS

JAVASCRIPT

UX Design

Damian
Development

Damian Dawber

OPTIMISATION FRONT END DEVELOPER
Loves: BUILDING THINGS


Damian is a full-stack web developer and has developed client- and server-side solutions for companies ranging from SMBs to FTSE100 enterprises. He values the ability to find solutions to real business problems – technology is a means to an end – as his most important attribute and has over 8 years experience working with front- and back-end languages and frameworks.

He studied theoretical physics before moving into the arena of programming and wrote a book on a JavaScript library for creating web-based vector graphics.

Skills Set

HTML

CSS

JAVASCRIPT

PHP

Hazel
Content Strategy

Hazel Bolton

Content and Optimisation Specialist
Loves: Manchester and Food


Hazel is an optimisation consultant, specialising in copy and content. Her varied career in the digital sphere has given Hazel a broad view and in-depth knowledge of the industry. This, together with her skills in conversion copywriting and content production, makes her a strong asset to the team and our clients.

Hazel uses copy-specific research techniques to design optimisation experiments that champion the voice of the customer.

Skills Set

CONVERSION COPYWRITING

CONTENT MARKETING AND QUALITY ASSURANCE

Beth
Head of Operations

Beth Lang

Head of Operations
Loves: The Zoo!


Beth has 8 years experience working agency side with clients in various sectors. She has experience across a range of disciplines within the digital marketing sphere and is passionate about improving website experiences and performance. Beth oversees all our optimisation projects, ensuring they run smoothly and efficiently.

Beth describes herself as meticulously organised and prides herself on being someone clients and colleagues alike can rely on.

Skills Set

Client Management

Client Strategy & Development

Sam
UX Research

Sam Bolton

Junior UX Researcher
Loves: Dungeons & Dragons


Sam is a Junior UX researcher, with a passion for User psychology and research methodology. He specialises in qualitative research methods such as surveys, interviews and screen recordings, utilising psychological research to help clients understand their users at a much deeper level.

He holds a Psychology degree from the University of Manchester and is building experience in the field of UX research

Skills Set

User Psychology

UX Design

Faye
UX Design

Faye Harding

UX Designer
Loves: Good food and competitive running


After graduating, Faye has designed across various industries from weddings; software; fashion and more in both an in-house and agency capacity. Faye loves to see how users interact with the designs she creates. You may see Faye attending local UX meetups as she enjoys learning new things to perfect her skills. Faye gets involved in the innovation process and takes real life data and turns it into both functional and aesthetically pleasing designs with business and user goals at the forefront.

Faye has a Leeds Metropolitan accredited HND in Graphic Communications. A couple of years later after working within a print agency, she achieved a BTEC in Web Design since developing a curiosity and passion for the web & digital industry.

Skills Set

UX/UI

INNOVATION

GRAPHIC DESIGN

SKETCH

ADOBE SUITE

Robert
Experiment Analyst

Robert Kelly

Experiment Analyst
Loves: David Bowie and Hot Sauce!


Robert has over 4 years ecommerce experience; specialising in content, production, analytics and optimisation. With a keen interest in user testing and web analytics, his passion is achieving optimal customer journey experiences. With 14 years spent working for retail businesses, he fully understands that customer satisfaction is key and is now, primarily, focused on data analysis to fully maximise clients investment through AB testing and optimisation.

Robert has experience in managing an optimisation roadmap from start to end, and specialises in Monetate and Google Analytics.

Skills Set

Web Analytics

Data Analysis

AB Testing

Josh
Development

Josh Tyler

OPTIMISATION FRONT END DEVELOPER
Loves: The Piano


Learning that development was the right path for me in Uni, I've enjoyed working alongside some great people in the tech industry and collaborating on projects is a great passion of mine. My previous focus has been on the Wordpress CMS platform, however I'm always looking to increase my knowledge and JavaScript is now my new direction!

BSc Web Development at MMU, Lead Developer for Barclays North West Technology Challenge.

Skills Set

HTML

CSS

JAVASCRIPT

Olivia
UX Research

Olivia Gruetter

UX Researcher/Designer
Loves: Dogs and Travelling


I'm a recent graduate who is new to the UX world, with a keen interest in UX research and design. I have completed dissertations using both quantitative (undergrad) and qualitative (masters) methods. My masters dissertation focused on researching and designing an online (eSexual) health clinic web application from the medical professionals perspective through qualitative methods such as focus groups, interviews, and think alouds. In this current role I am developing and refining my skills in user research, including screen recordings, interviews, remote user testing, and A/B testing. I also hope to develop my skills for the creative aspects of the work, using methods such as sketching, wire-framing, and design.

A BSc in Psychology from York, and a MSc in Human-Computer Interaction from UCL

Skills Set

User Psychology

UX research

Max
QA Analyst

Max Larkins-Waugh

QA Analyst
Loves: Ukulele, Nintendo


After 2 years training as a Finance Apprentice, I realised my passion lay within analysis, and took the role of Performance Improvement Analyst at TfL. I have worked with big data, using Excel to analyse data and provide meaningful results, including regular and bespoke reports for use at project board level. I have developed my business acumen by getting underneath customer needs so that I could deliver value adding analytics. This role, coupled with a love of technology has led me to the role of QA Analyst here at User Conversion. I enjoy problem solving, especially in finding new and unique ways to set challenges laid out before me.

I studied physics at the University of Nottingham before moving onto a finance apprenticeship, studying CIMA with BPP. Reviewing client websites and testing for broken things. QA testing AB experiments to ensure they’re not broken before being utilised.

Skills Set

Data Analysis

Presenting Data & Information

Dan
Optimisation Strategy

Dan Rowlands

Conversion Analyst
Loves: Football and the Zoo


Dan is a Conversion Analyst with a background working in Paid Media and Web Analytics. Dan enjoys working with clients to design the best Analytical soltions for them through a range of data cleansing exercises and workshops. Dan uses the available data in order to provide key insights on user journeys and optimisation opportunities.

Skills Set

Web Analytics

Digital Strategy

Tag Management

Carrie
Optimisation Strategy

Carrie Ellwood

Experiment Developer
Loves: Football (Man United obviously), Cricket and Dogs


After gaining a degree in Cognitive Neuroscience and Psychology, I moved into the healthcare industry, specifically the pharmaceutical industry, working for Consulting at McCann Health for over 3 years. Here I enhanced my skills in digital research and strategy, with a particular focus on understanding behaviour above all else. This passion for human behaviour led me down the route into conversion optimisation.

My responsibilities generally focus around the development of research and test ideas that will satisfy and exceed the strategic goals agreed between us and our clients.

Skills Set

User Psychology

Behaviour Change

UX Research

Strategy

Alex
Partnerships Manager

Alex Porter

Partnerships Manager
Loves: Sport and Travelling


I have over six years professional experience working on websites in content creation, content strategy, production and analytics in areas from fuel oil to football. Throughout my career, I have prided myself on using organisational skills to meet tight deadlines and targets, and I have taken responsibility for developing new projects as the digital arena continues to grow and evolve. I love talking to people, building relationships with clients and colleagues, and am passionate about finding new ways to improve customer experience.

I graduated with a BA in Arts from the University of New South Wales in Sydney, and although I was a history major I also took the opportunity to complete modules in communications, digital media and marketing. I also hold an MA in Magazine Journalism.

Skills Set

organisation

communication

relationship building

Sara
Development

Sara Doghri

Front End Developer
Loves: Music, Bill Murray


I've studied Computer Science from 2009 and haven't stopped coding since then. Being keen on design, I fell in love with front end development from the start, trying to always bring my creative & artistic side in my projects. I have worked as a full stack developer in multiple fields and gained experience on all the stages of development, focusing on jQuery, HTML, CSS & A/B Testing.

I have graduated the department of Informatics & Telematics of Harokopion University of Athens with a Bachelor's degree in Computer Science.

Skills Set

HTML

CSS

JavaScript

jQuery

Adam
Web Analytics

Adam Lee

Head of Analytics
Loves: Data, Design, Art


I left University with a degree in Psychology and being fascinated by the theory and thinking behind human decision-making and behaviour (with my Dissertation being on Media and Society : The influences on behaviour and decision-making). Over the next 15 years I've worked for several agencies, each of which have allowed me to focus on the crossover of data, insight, human behaviour and decision-making. As well as building up knowledge in data and analytics across B2B, B2C, Media Planning and digital cross-platform, I've been fortunate to work on some fantastic clients who have looked to really stretch and innovate how customer, user and digital data can be used to deliver amazing insights and, in turn, great user experiences.

I'm a passionate advocate of the power of data and insight, and love nothing more than the challenge of bringing data to life. That's what I see as a big part of my role at UC - working with you all on understanding where analytics, data and data-driven insights from the platforms we currently use (as well as other approaches we could begin to develop) in order to continue to innovate and be awesome.

Skills Set

Google Analytics

Adobe and IBM platforms

Data visualisation

R SPSS

SAS

Poppy
Office Dog

Poppy

Head of Cuddles
Loves: SQUIRRELS AND LEWIS


Poppy is a rescue, Croatian Sheep Dog and boy is she cute. When she's not sitting at her best friend Lewis' feet, despite being Ryan's dog, she loves a good cuddle and barking at the passing dogs and occasional horses on Tariff Street.

She is a fully fledged member of the User conversion and very much loved by the team and clients alike.

Skills Set

TEAM MORALE

BARKING

LOTS OF BARKING

EATING

Marley
Office Dog

Marley

Decibel Noise Controller
Loves: Barking. Lots of barking.


As Josh's dog, I come in the office most days, sitting by the big window to catch some rays. I do not like it when Edgar comes in because he rivals me for Josh's attention. I do like it when Damian comes in as he is my friend and I love him.

Skills Set

Barking. Barking 101. Advanced Barking