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online card sorting

Find out how people think your content and navigation should be organised. Get help from real users or validate your own information architecture..

Get real users to organise your website structure for you by sorting cards into categories.

Cheap card sorting
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View live client examples //

Create a navigation study //

Configure your test by creating cards (or content) what you’d like your users to organise for you. Once you’re done, you’ll receive a link to share with as many users as you’d like.

Multiple usability tests
Multiple usability tests

Open Card Sorting //

Choose between open or closed card sorting. An open card sort allows your testers to create the category structure for you by naming the categories on your behalf


View an example of a user undertaking a open card sort

Closed Card Sorting //

A closed card sort gives users categories to sort cards into. You create the categories and the cards and it’s as easy as users identifying what content goes into what cards.


View an example of a user undertaking a closed card sort

Multiple usability tests
Multiple usability tests

Analyse results //

Receive results within a matter of hours and group similar cards and categories together to avoid any anomalies. We’ll even recommend a structure for you based on cards that are similar.

See what it's like to analyse card sorting results for yourself

Why use our card sorting tool? //

  • Invite as many participants as you like with a URL.
  • They can even complete the test on their mobile or tablet
  • No limits on the number of cards or categories


  • No flash or java, just native web technologies
  • Users don't have to sign up to participate
  • We'll automatically recommended a category structure for you
increase conversion rate

Frequently Asked Questions //

Well card sorting provides a good foundation for the structure of a site or product, and as a method for investigating label quality. In addition, it's easy, cheap, quick to execute, established (has been used by usability professionals for over 10 years) and it actually involves users giving insight into users’ mental models for website content.

You are provided a URL to share as you like! Share this on twitter, via email or just send this to friends and colleagues. Neilsen suggests that you should recruit at least 15 users. As this is an automated process, we recommended above 20 - the more the better.

You are provided with a standardise categories matrix where you can group similar items together (open card sorting only). You are given a recommended category structure which you are able to manipulate as you like and in way of further analysis, a similarity matrix, standardisation grid and dendogram.

Open card sorting lets users define their own categories. This demonstrates intuitive content groupings and gives an insight into users' mental models for the content. Analysis may be required before a recommended site structure can be provided as users might group similar categories like "about" and "about us" for example.

Closed card sorting gives users categories to sort cards into and is best to show what doesn't work in your structure.

We recommend having a few tasks in place so the user is aware of what to do - perhaps 5 to 6 tasks in total. ensuring these tasks are actionable, measurable, clear and allow for degrees of flexibility.

Just click the button above and away you go!